Association of Jamaica Attractions Limited - AJAL

who is AJAL?

All Caribbean destinations offer “Sun, Sea and Sand.” AJAL was formed because it was felt that there was a need for a driving factor to successfully differentiate Destination Jamaica.

The Caribbean has a minimum of 25 country nations with over 1,000 islands, countless histories, cultures and languages. Despite this diversity, they have all marketed under the same brand, “Sun, Sea and Sand.” However, this has started to change and the members of AJAL felt this company would be the best medium to do so.

Mission Statement

“The Association of Jamaica Attractions Ltd. is committed, through its united membership, to provide a diversity of attractions and quality of service to all visitors while promoting and maintaining the highest standards with integrity and professionalism in a friendly environment for the benefit of all.”

What we do

There is no ignoring that Jamaica is rich and unbelievably blessed with diverse natural resources if which many of us have unique and amazing products that can build destination appeal.

AJAL has attempted to highlight the natural diversity of Jamaica, and also positioning the island to the International Market Place, giving Jamaica a distinct advantage over the rest of the Caribbean, and in turn, promoting the respective businesses. Our website www.attractions-jamaica.com, advertises our members, while showcasing the different attractions.